4 Best SA Online Beauty Shops

We often see the most beautiful beauty and skincare products plastered everywhere online, only to look them up and find that they’re from abroad. Not wanting to pay the crazy customs costs and wait 3 months to receive our item (if we receive it at all), we wistfully scroll through photos and wish that we had a Sephora near us.

In recent times, things are changing! There are now a multitude of amazing South African websites that stock all the international brands that you could dream of. Here are 5 of the best – happy shopping!


Just as well stocked as any overseas website, Betty has it all! They are the sole South African stockist of some of the brands they carry, and have an amazing range of products to choose from. Brands include Colourpop, Morphe, e.l.f., Jeffree Star and Glossier. A beauty YouTuber’s dream! They also stock lots of great skincare products. To make it even better, they have frequent sales so that you can save on your favourite items.

View the Betty Website here

Glow Theory

Purveyor of all things Korean skincare, Glow Theory’s products will set you on your way to flawless skin. Focusing on stocking all you need for the renowned 10 step Korean skincare routine, this website is the first to make Korean skincare products readily available in South Africa. The 10 step routine had been known to turn people’s skin around entirely, so be sure to check it out!

View the Glow Theory website here

Muse Beauty

Yet another site filled to the brim with popular international brands that would compete with any overseas webstore! Brands include Too Faced, Huda Beauty, KKW, Rare Beauty, Tarte and more.

View the Muse Beauty website here

Milo + Mo

This super cute website is stocked with loads of Instagram famous brands that you’ve probably seen advertised on your timeline at one point or another. They have names like Coco & Eve, Milk Makeup, Sol De Janiero (the brand behind the famous Brazilian Bum Bum Cream), Beauty Blender and Anastasia Beverly Hills. You’ll be glowing like an influencer in no time!

View Milo + Mo website here

Fleur Beauty

Fleur stocks both international beauty brands like Kylie Cosmetics and sought after international skincare brands like The Inkey List and Farsali. Get there quick though – they sell out fast!

View Fleur Beauty website here

rubies let us know in the comments below if any of you have shopped on these online websites before?

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53 thoughts on “4 Best SA Online Beauty Shops

  1. Sanelisiwe M. says:

    Thanks for the plug really looking forward to checking these out. Im aware of Muse Beauty, the are a bit pricey but the quality stays winning always. Will check out the rest