Specially Developed with Love and Care for You and Your Baby

Purity and Elizabeth Anne’s expertly developed range of products provides moms with all they need to nourish, protect and bond with their little ones, giving them a healthy and loving head start.

This lightly fragranced Special Baby shampoo has been carefully formulated to gently cleanse and moisturise sensitive skin and hair.

This soap free, PH balance and tear free formulation is Consultant Dermatologist, Paediatrician and Ophthalmologist approved and won’t burn your baby’s eyes. The Purity & Elizabeth Anne’s Special Baby Shampoo is the original expertly developed  formula with multiple uses for baby and you.


We are sending the Purity Elizabeth Anne’s Special Baby Shampoo AND this Purity Elizabeth Anne’s Range to profiled rubies plus extra packs to share with other new moms or expecting moms.

If you filled in the Baby Care Range opt-in survey, then keep a lookout for an email to see if you were selected.

We will be sending out packs and notifying the final rubies plus their friends within the next 48hours. #PurityBaby #ItAllBeginsWithPurity #rubybox