Experts now say that the best anti-aging products might actually be sunscreen, and by applying sunscreen daily you may be able to slow down the signs of aging. See below for our top 4 tips/reasons:

Question 1: How should you apply sunscreen to help slow down the signs of aging?

  • Apply an SPF30 or higher
  • Apply daily, even when you are not directly in the sun (see further below for photos and why)
  • If you are going to be outdoors then apply every 2 hours, especially after swimming
  • Make sure the sunscreen offers protection from both UVA and UVB and that it is photostable (won’t lose efficacy over time)
  • Use a reputable brand like Eau Thermale Avène (Click here to see their SPF50+ Anti-Aging suncare)

Questions 2: So - does this mean I can’t tan?

Unfortunately, yes (if you want to slow down the signs of aging as well as lower your risk of skin cancer) It’s just not possible for UV light to activate melanocytes (this is the process of your skin going darker when in the sun) without inflicting DNA damage. There is no such thing as a safe tan while in the sun. This includes sunbeds – which are even worse.

BUT you can still achieve a safe bronze glow this summer by applying self-tan or instant bronzer creams. Worried about looking like an ‘Oompa-Loompa’? Well don’t, because not all self-tan products leave you looking like you are related to an orange. There are new brands and new improved products, which leave you with a more natural looking tan.


Question 3: Do I still need to wear sunscreen daily – even if I am not going into the direct sun?

Below are images of two people who worked daily at a toll booth - with only one side of their face towards the sun behind glass, and the other side facing a wall. You can see where we are going with this... Always apply sunscreen daily.

suncare1 suncare2











WIN a personalized ‘Anti-Aging and Suncare’ Eau Thermal Avène hamper valued at over R5000!

To enter simply purchase any product from the Eau Thermal Avène suncare range and email your till slip to The purchase date cannot be older than 1st November 2017.

#rubybox #AveneSuncare #SkinProtectOceanRespect




Competition closes midnight on the 7/12/2017. We will announce the winner on the 8/12/2017. A valid entry consists of a photograph emailed to showing the Eau Thermal Avène suncare range product you purchased along with the till slip to validate purchase. The purchase cannot be older than 1st November 2017. Competition open to South African residents only. The prize cannot be exchanged for cash. The winner will be contacted via email and will have 48 hours to acknowledge as well as answer profile questions in order for the brand to personalize the hamper to the winner’s skin profile. In the case that the winner does not acknowledge within 48 hours, another winner will be drawn. The prize of a personalized Eau Thermal Avène Hamper will be sent via courier directly from the brand. The final winner must have a rubybox profile and a valid physical delivery address and contact number.