About us

CONCEPT
What do you get when you cross a beauty editor and an online marketing whiz? A smart way to test luxury beauty products before you buy them! We’ve seen serums come and go and we know how overwhelming finding the right foundation can be. With rubybox, South Africa’s first luxury beauty box, we cut through the clutter and only send you what works and what’s worth the splurge, plus it has to pass our beauty ed’s test. We created rubybox because, like you, we love beauty but we don’t want to have to work too hard for it.

WHAT IS RUBYBOX?
rubybox delivers the best luxury products and expert insider advice, without any fuss. Every month, rubybox members will receive a beautiful, bespoke box containing luxury, trial-size samples that span across beauty categories. Some will be the perfect handbag companion for night out while others will slip seamlessly into your routine.

WHO IS RUBYBOX?
Founders Sylvia Gruber and Margaux Knuppe have designed rubybox to help you discover which products you love, before you buy them. Check out the rest of the team as well as the lovely ladies that pack your boxes every month.

THE RUBYBOX
Each month, you’ll receive a hand-picked selection of four or five luxury trial-size samples that we’ve tried (and retried) ourselves, delivered straight to your door. You can look forward to amazing skincare, makeup, fragrances and hair care treats from well-known brands as well as new finds. Check out our growing list of brand partners. Referring friends and filling out quick product feedback surveys earn you rubypoints too! More convincing needed? rubybox is tried and tested – some of your favourite magazines can’t get enough of us! See more here.

THE BOUTIQUE
Once you’ve found a product you love, you can purchase full-size versions directly from us in our ever-growing boutique. Any orders you make will be delivered straight to your door within two working days. Plus, every purchase earns you rubypoints, which you can put towards more fantastic products or your next rubybox.

THE BEAUTY INSIDER MAGAZINE
Beauty insider is designed to help you get the most out of your beauty products. We’re here to be a source of inspiration, advice, and information. We’ll show you how to rock the latest trends like making a 70’s-inspired purple eye wearable, master techniques like the always-glam smoky eye and help you upgrade your daily routine with expert tips, interviews, and videos.

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