A before/after photo on a product page to accompany a review makes such a big difference.

This is why we require a before/after photo for certain test & review campaigns, because, as we all know, a picture speaks a thousand words.

We have a few campaigns this year which require a before/after photo - so below we have a few tips on how to take the best photos and stand a better chance of being selected for a campaign.

FACE/NECK/HANDS

  • Never take a before photo with make-up on
  • Do not add filters or effects on your before or after photo
  • Take the photo in good light with preferably a plain wall behind you
  • Make sure you take the before and after photo in the same place with the same light/same time of day
  • Don't stand too far away from the photo, ideally someone can take a photo of you, otherwise a 'selfie' at arms length will also work
  • Extra Tip: Look at the 'before' photo when you are taking the 'after' photo and make sure they both have the same background and lighting.

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HAIR

  • For these photos you will need to get someone to take the photo for you
  • Ideally your hair should be down and in its natural state
  • Do not add filters or effects on your before or after photo
  • Make sure you get good lighting again and try to stand infront of a plain wall when taking the photo
  • When you take the 'after' photo, be sure to stand in the same place with the same lighting
  • Again, don't stand too far away from the camera, and make sure you get the top to bottom of your hair in the photo
  • Extra Tip: Look at the 'before' photo when you are taking the 'after' photo and make sure they both have the same background and lighting.

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TEETH/SMILE

  • This photo can definitely be taken as a 'selfie', hold the camera at arm's length
  • Do not add filters or effects on your before or after photo
  • Make sure your teeth are clean if you take the photo after eating
  • You can wear lipstick and make-up in these photos
  • Be sure to take the photo behind a plain wall and in good lighting, use the same place to take the after photo.
  • Extra Tip: Look at the 'before' photo when you are taking the 'after' photo and make sure they both have the same background and lighting.

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There you have it rubies, we hope these tips help when you next need to submit a before and after photo.

xxx