Magically Transform Your Brows with Benefit Brow Bar

Brows are just like hair! The same way a new hairstyle can be life-changing, a new brow style can be positively transformative. Benebabes will be able to choose from 4 NEW brow style looks at the brow bar:

  • Feathered brow
  • Natural brow
  • Straight brow
  • Bold & angular brow

See some ‘on fleek blogger brows’ here after they visited their nearest Benefit Brow Bar with the complimentary rubybox voucher.

CLICK HERE to redeem your FREE BROW WAX & STYLING SESSION voucher at selected Edgars & Red Square stores.



National Brow Artist for Benefit South Africa, Lauren Engelbrecht, Shares her 4 Top Brow Styles:

Everyone has a celebrity crush they’d love to be stranded on a desert island with but we’d venture a guess that you also have a celebrity BROW crush (not to mention a Benefit brow tool you never leave home without!)

Sadly, if you aren’t blessed with top model genes and celebrity makeup artists at your disposal, actually achieving that ideal brow look is difficult to say the least, and knowing where to start is even harder. Benefit Cosmetics, the #1 Brow Brand Worldwide (based on estimated total global prestige brow product retail sales from July to September 2016) with over 2,100 BrowBars in 42 countries, is introducing 4 new brow styles that are sure to lift your look and make you feel all pulled together.

“South African women are incredibly diverse and unique. One brow shape will just not do! We noticed that there were a selection of the most popular and sought after trends from around the globe and simplified these into 4 timeless and universally flattering arches, which ANYONE can master to express their style and flair” says Lauren Engelbrecht, Benefit South Africa’s National Brow Expert.


Feathered Brow

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Since celebrities with bold brows came onto the scene, many have been left scrambling to rectify the overly-plucked brows of our youth to no avail, resulting in arches we deem passable but ultimately uninspiring. “Feathered Brows signal an effortless presence that does all the work for you. You are welcome to preen in this brow perfection” says Lauren. All you need is the help of Precisely, My Brow Pencil, an ultra-fine brow defining pencil that makes creating hair-like strokes for shape, definition and structure a cinch. Finish off with 24-HR Brow Setter, 24-hour invisible shape and hold gel to enhance the feathery hair texture.


Bold and Angular Brow

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Do you crave bold, take notice arches that take your face from fine to ‘on fleek’? The Bold and Angular Brow takes no prisoners and lets the world know that when it comes to beauty, you know what you’re doing. Start by heading to your neighborhood Benefit BrowBar for a wax, tint, and consultation. From there, finish off by shaping and defining with your Brow Zings, a pocket-sized compact that has everything you need for sharp, defined arches. Simply draw out your desired shape with the pigmented wax, and fill and set with the pigmented powder! Highlight the brow bone with your High Brow, a pencil with a creamy, blendable formula for the look of an instant brow lift.


Natural Brow

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For the perfect ‘I woke up like this’ arches that make on-the-go beauty a reality, opt for the Natural Brow. Start by whipping out your Goof Proof Brow Pencil, a 12-hour*, waterproof* brow pencil with buildable pigment. Once you’ve filled in any patchy areas, switch over to Gimme Brow, our award-winning volumizing fiber gel. Gimme Brow’s brush on gel contains tiny microfibers that stick to your skin and hairs, creating natural looking fullness for those visibly thicker brows you’ve always dreamed of! “Natural-looking, beautiful brows is just a few flicks away with this power-packed brow combo routine and dimension in a filled brow is key to creating those “I woke up like this brows” emphasizes Lauren.


Straight Brow

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Celebrities and beauty gurus across the globe are opting for a soft, straight-across brow look. Dropping the arch, the Straight Brow instead features the slightest taper off towards the tail. Both flattering and versatile, when done subtly, it gives you an innocent and youthful look. “To create this look, brow thickness should be consistent from the start to the arch” says Bailey. Use ka-BROW! eyebrow cream-gel color to easily fill, sculpt and define your brows. Then add subtle highlights to your brow using 3D Browtones. Simply switching from an Arched brow to a Straight brow gives you a completely fresh & flattering new look *instrumental test on 20 panelists **instrumental test on 22 panelists.


Click here to see more from Lauren on Instagram.

Don’t forget to stay up-to-date with Benefit Brow products, tips and styles here, on Facebook and on Instagram.

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  1. Pingback: Benefit Cosmetics Brow Bar Experience – FAB by Bee

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