Celebrating Your Body

Whether it is embracing your stretch marks or embracing your post birth body, the British lingerie company, Figleaves is one of the most body-positive brands right now with their current lingerie campaign which promotes real women for the win.

The campaign Living Colour, promotes a realistic body image with honest, unretouched images. The new campaign features a diverse line-up of models from Brazilian born Marianne Lima to our very own Andrea Scheepers.

The new line is based around bright colours which provide all the way up to a H cup, so there is such a thing as finding your perfect fit. Figleaves created this campaign around the idea that all women want to enjoy the latest trends and styles, not just the basic limited standard colours for certain shapes and sizes.

Figleaves aim is to make women feel beautiful in their own skin. This industry along with society tends to give us the wrong idea of beautiful, Figleaves hopes that with the new diversity in media women will learn to feel more confident.

If your body image bothers you, please look at yourself in the mirror and realise how beautiful you are. Tell yourself: ‘I am beautiful, I am strong’ because you know what YOU ARE whether or not you have stretch marks and cellulite.

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