With so many steps in today’s skincare routines we often find ourselves asking what is this product and do I actually need to be using it?

Today we are chatting a bit more about serums. What they are, why you should actually be using one AND where in your skincare routine it actually fits.



Serums are designed to deliver high concentrations of specific active ingredients to the skin. There are many different types of serums, ranging from ones that offer hydration to ones that offer skin brightening.

A serum is often able to hydrate more effectively than even the heaviest creams. Serums are usually formulated with a higher concentration of active ingredients so that a few drops are sufficient to cover the entire face. Serums normally contain topical antioxidants including vitamin A, C and E. They also contain topical retinols and ingredients that even out skin tone.

When layered underneath moisturizers, serums can act as targeted treatment for wrinkles, or pigmentation and even redness.



Everyone's skin is different, but on average, you should give it about seven weeks to see how your skin responds to a new serum routine.

However depending on the type of serum and the current state of your skin, you might even see initial results within a few days. Serums are the first products that should be applied to the skin after cleansing and toning and should be applied all over your face and neck twice daily.

Once in the morning and then again in the evening, before applying your moisturiser.




At rubybox HQ we’re currently testing the NEW POND’S Age Miracle Double Action Serum which instantly primes and renews thanks to a concentrated blend of powerful Retinol-C complex that boosts skin’s natural ability for hydrated, radiant skin.



Stand a chance at winning this incredible POND’S skincare hamper valued at R2000!

To enter simply comment on the article below and tell us the full name of the new POND’S serum and include the hashtags #rubybox #rubyboxponds #PONDSAgeMiracleSerum #PONDSSerum #DoubleActionSerum


EXTRA ENTRY: Get one extra entry by sharing this article on social media with the hashtags so we can find your entry - #rubybox #rubyboxponds #PONDSAgeMiracleSerum #PONDSSerum #DoubleActionSerum

Good luck rubies x











(Competition T&C: This competition is open to all South African residents only. The prize is a POND’S skincare hamper valued at R2000. The selected winner will need to have a physical South African delivery address. To enter you need to answer the above question correctly by commenting on the magazine with the above mentioned hashtags. You can get an extra entry by sharing the article with the above mentioned hashtags. The winner will have 24 hours to acknowledge winning as well as confirm their delivery details. Should the winner fail to do this within 24 hours of being notified another winner will be selected in their place. The competition will close 25/9/2019 and the winner will be announced 26/9/2019. Judge’s decision is final.)