Want to make your blonde BLONDE?

In this Tip Tuesday edition we look at how to keep your blonde looking its best by rebalancing blonde tones and leaving brassiness behind. (Plus we’re giving away a year’s worth of hair care products to one lucky rubybox member.)

Blondes know that their hair can sometimes look darker and duller than they would like.  This is because any sediment or residue left on the hair shaft is more apparent in lighter shades of colour.

The professionals behind the John Frieda® brand understand that to optimise shine for blonde hair, any dulling residues must be removed without stripping or drying the hair out.

Whilst most shampoos cleanse the hairs surface dirt, oil and styling products, the John Frieda® Sheer Blonde® range goes beyond this to remove mineral deposits commonly found in even normal tap water.


Sheer Blonde® Colour Renew Tone Correcting Shampoo & Conditioner. Re balance blonde tones. Leave brass behind. (Click here to read reviews)

The formula contains these two ground-breaking technologies which help make your blonde BLONDE:

  1. Colour-Correcting Technology which neutralises brassy and yellow tones.
  2. Optical Brightening Technology which absorbs UV light and emits white-blue light, making colour-treated hair appear brighter and salon-fresh.


The colour renew shampoo and conditioner is suitable for all shades of colour-treated or highlighted blonde hair. The purple shampoo revitalises and re-balances blonde and results are noticeable after just 3 uses.

Blonde hair is immediately energised and uplifted to look its best and a bright and dazzling colour is revealed.

We’re giving one lucky rubybox member the chance to WIN a 1-year supply of John Frieda® products specially packed for your hair type/concerns. (T&C further below)

To enter simply answer the below question by commenting on this article and include the below hashtags when answering: #JohnFriedaSA #SheerBlonde #rubybox #ColourRenew


Name 1 of the new technologies in the John Frieda® Sheer Blonde® Colour Renew Tone Correcting Shampoo & Conditioner


Good luck rubies x






To enter you need to be a rubybox member and have a completed rubybox profile. This competition is open to all South African residents only. The prize is a 1-year John Frieda® product hamper which will be specially packed and sent from the brand directly. To enter you need to comment on the article with the relevant answer as well as use the above-mentioned hashtags. The winner will need to have a valid physical address. The competition will close 24/10/2018 and the winner will be announced 25/10/2018. Judge’s decision is final. The prize will be curated and delivered within a minimum of 4 weeks once the winner sends her hair profile feedback.