Impulse was originally launched in South Africa in 1972 as a 'perfume deodorant', the first product to combine fragrance with deodorant.

Over the years, Impulse has consistently developed it's scent library to keep the range fresh and up-to-date. See here for our rubies reviews on their latest range.

Below are two of their very first TV ad’s in 1982. How’s that for a Throw Back Thursday!

Let us know what your first or favourite memory of Impulse is using the hashtags #rubybox #Impulse #throwbackthursday

(DON’T FORGET ABOUT OUR COMPETITION WHERE ONE LUCKY RUBY WILL WIN R3000 CASH. See here for more details on how to enter.)