Naturally soft, voluminous hair is the quest of women around world, but all too often the reality can fall flat- literally. Luckily for those of us with finer hair, the all new Luxurious Volume range from the professionals at John Frieda® has been formulated to deliver a full-bodied, salon-quality style even on fine, flat hair, whilst leaving it feeling natural and supple. The new and improved Luxurious Volume range contains volume boosting technology paired with lightweight conditioning benefits, to leave you with a full-bodied, weightless style that lasts.


Flaunt full-bodied hair in just three short steps, then share this article to with a John Frieda® hamper worth R500. Competition closes 15 March 2015.


1: Preparation

Begin the perfect volumising haircare regime starting with the new Luxurious Volume Touchably Full Shampoo and Conditioner. The shampoo contains gentle cleansing agents that won’t strip the hair. The conditioner weightlessly conditions each strand for hair that looks naturally full and touchably soft.

2: Creation

The Volume Building Mousse thickens fine stands for a full style without a sticky feel and Blow Dry Lotion Root Booster creates lift at the crown to heighten fine hair directly at the roots for glamorous, natural, looking hair.

3. Perfection

Perfect your look with the ultra-fine All-Day Hold Hairspray to hold your style all day long. And to stop your style becoming lifeless as the day goes on, Volume Refresh Dry Shampoo will revive volume when applied directly to the roots and brushed through. Use in between shampoos, this wonder product will absorb excess oils to give hair a reinvigorated boost and create textured volume all day long.

Stock up on your John Frieda® Luxurious Volume products at Clicks stores nationwide from R95.