Did you know that 47% of people suffer from dry skin and only 28% are aware of their dry skin and that at least one in five people suffer from dry skin. Dry skin is taut, rough and itchy condition due to excessive loss of water in the skin.

What causes this excessive loss of water leading to dry skin?

  • Temperature changes (cold, wet, and windy weather; strong sunlight; central heating)
  • Frequent washing with soap or detergents
  • Contact with strong household chemicals and cleansers
  • Regular swimming in chlorinated or salinated swimming pools
  • Age (as we get older our sweat and sebum levels decrease and our epidermis becomes thinner)
  • As well as a genetic predisposition to skin disorders such as psoriasis and atopic eczema




Introducing Derma Hydrate - A product backed by science to deliver healthy and beautiful skin. (Click here to read reviews)

HydraSurge ™ – Our harsh South African climate often results in very dry skin. Derma Hydrate was developed and formulated by Dermatologists, to improve the health of dry skin.
Derma Hydrate is a product developed for the whole family and includes a range of body creams, hand creams, foot creams and body lotion.

The range is also comprised of unique HydraSurge ™ to offer added and longer lasting moisturizing benefits. Leave dry skin feeling moisturised and luxurious.




WIN 1 of 5 Product Hampers to the value of R600 each!

To enter simply comment on this article with your answer to the question below and include the following @dermahydrate #DermaHydrate #LoveYourSkin #rubybox


“What is the name of the new product range that helps to keep your skin moisturised and feeling luxurious?”



*Competition T&C: To enter you need to be a rubybox member, and have a completed rubybox profile. This competition is open to all South African residents only. The prize is 1 of 5 product hampers valued at R600 each. The selected winners will need to have a valid day time delivery address for the hampers to be delivered to. To enter you need to answer the question correctly and include the above mentioned hashtags and tags. The winners will have 24hours to acknowledge winning as well as provide delivery details. Should any of winners fail to do this within 24hours another winner will be selected. The competition will close midnight 20/11/2018  and the winner will be announced 21/11/2018. Judge’s decision is final.