Have you heard about Ackermans new lingerie campaign for Valentines day? Well if not continue reading! Because we are totally obsessed.

The #iamme campaign featuring a star-studded cast, including Busiswa Gqulu, Pearl Modiadie, Minki van der Westhuizen, Rami Chuene and Kim Jayde, the campaign’s primary message is not one of romantic love, but  rather, self-love.

Society has told us that stretch marks, cellulite and rolls are flaws that we need to embrace – but they are purely part of what makes us real women, and there’s more to us than what meets the eye. This campaign is revolved purely around self love this Valentines Day, reminding women that they are beautiful just the way they are and that love starts within.

To shop this collection click here.