Where they've come from Back in 1620, a member of the Yardley family began producing soaps for the London public under the rule of King Charles I. Perfumed with English lavender, these signature soaps made Yardley a household name. The brand later branched out into fragrances and in 1998, after it was acquired by Indigo Brands, their range of colour cosmetics was developed.
Where they're going One of the most popular cosmetics brands in South Africa, Yardley is well-known and respected throughout the country. Known for their top quality, affordable beauty products, the brand’s branched out into skincare and toiletries too. With a large collection of products available and always on trend, it’s no surprise Yardley is the chosen brand for thousands of women in South Africa.