Urban Decay

Where they’ve come from

Yearning for makeup with a difference, Sandy Lerner made a bold decision: if the industry’s “big boys” couldn’t satisfy her alternative makeup tastes, she’d satisfy them herself. She teamed up with fellow visionary Wende Zomnir - creative businesswoman and makeup addict –who also recognised the color void and together they unleashed Urban Decay in 1996 with a line of 10 lipsticks and 12 nail enamels.cInspired by seedier facets of the urban landscape, Urban Decay products bore revolutionary and scandalous names like Roach, Smog, Rust, Oil Slick and Acid Rain.

Where they’re going

A favourite of makeup artists and magazine editors alike, Urban Decay products are frequently featured in the international press, claiming prestigious packaging awards and loyal customers in their wake. As they don’t do any animal testing when creating their products, they’ve also taken a stand and won’t supply cosmetics to China.

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