When the Organics brand first launched in South Africa in 1995, it instantly became a market leader with a wide product range that caters for all hair types and different hair needs, including: normal, dry and damaged and anti-dandruff. The brand continues to harness the goodness of natural ingredients to give consumers the haircare they need to feel reassured, beautiful and complete. Twenty-three years later, the brand still harnesses the goodness of natural ingredients to give consumers the best haircare they need. The benefits delivered by the variant ingredients of its products stem from a formulation inspired directly by mother nature. Their range consists of products that cater for all hair types including normal, dry & Damaged and anti-dandruff, and even has a range for children.