Where they’ve come from
Neutrogena®’s success story began in 1930, when Emanuel Stolaroff started a specialty cosmetics company called Natone, which started off as a supplier to beauty salons and the glamorous film industry. Word spread, and so did demand, and by the 1940's Natone had begun manufacturing and distributing cosmetics for the retail market.
Then, on a trip to Europe in 1954, Stolaroff heard about an unusual soap developed by Belgian chemist Dr. Edmond Fromont, which produced a mild, clear soap that rinsed quickly from the skin, leaving it with no soap residue, and its normal pH after just eleven minutes.
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena® brand product in the United States, focusing his marketing efforts on the transparency of the soap to clearly communicate its distinction.
Lloyd Cotsen became president of the company in 1967 and made a decision that would profoundly influence the future of the company—to promote the benefits of Neutrogena® soap to the medical profession, which over time led to the stamp of approval by dermatologists worldwide.
Where they’re going to
As the Neutrogena® brand gained acceptance by the medical profession, their focus was redirected toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company went public and by 1980, Neutrogena® entered the hair care market.
The acclaim and credibility earned by Neutrogena® led to its acquisition by Johnson & Johnson in 1994. As a member of Johnson & Johnson companies, with their support and resources at hand, Neutrogena® grew from strength to strength, expanding their ranges and reach to over 70 countries.