Where they’ve come from
The Moroccanoil® story began when co-founder Carmen Tal was traveling in Israel. After a colouring that left her hair badly damaged, a friend took her to a salon where she experienced an astonishing oil treatment. Her hair instantly transformed from damaged to shiny, smooth and manageable. Inspired by the transformative results, Carmen set out to share this unique oil treatment and its benefits with women around the world. At the time, oil treatments were unconventional for hair but nonetheless, she and her husband teamed up with a group of professional to perfect the formula and consequently Moroccanoil® was introduced to the world, building their reputation on positive word of mouth from runways to salons to editorial spreads.
Where they’re going to
Moroccanoil® has become a hair care industry sensation embraced by celebrities, stylists and women across the globe. At the core of our success is quality and a passion for empowering beautiful transformations. The formulation for the Moroccanoil® Treatment has been perfected, and the range has been extended to include solutions for every hair need.