John Frieda
Everlasting Blonde Shampoo
What’s this?

A sparkling citrus fragranced shampoo that brightens up your blonde hair by gently removing dulling build-up and reside.

What does it do?

It’s formulated to address the unique way blonde colour fades on three dimensions with a water-resistant technology, designed to limit the water penetration that could wash out pigments.

Why we ♥ it

It’s a great shampoo that helps to keep your blonde hair bright and beautiful for longer.


  • Bianca
    Awesome for Blonde peeps - 25 Oct 2016
    •The smell is amazing
    •Helps blonde hair,to stay bright and blonde,And takes away the brassyness and dull tone
    •Makes your haie Glossy and new
    •Makes your hair soft
  • Leigh
    Everlasting Blonde Shampoo - 4 Jul 2016
    Whenever I highlight my hair it always looks great for the next few days, but after about 2 weeks you wouldn't even know it had been coloured! It also tends to turn a bit of a yellow/orange hue. John Frieda® Sheer Blonde® Everlasting Blonde Shampoo fixes that problem!
    I did a highlight touch up about a week and a half ago and it still looks fresh and bright. And not to mention glossy!
    I haven't had this shampoo long enough to give long term results but so far so good!
    The flip cap lid is sturdy yet easy to open, and because it stands on its lid the creamy mixture comes out easily.
    As a person that's drawn in by pretty packaging.. this obre bottle definitely catches my attention.
  • Taryn
    Recommended by my hairdresser - 22 May 2015
    My hair dresser recommended this to me after she bleached my hair. It smells lovely and leaves hair soft
  • leaan
    amazing - 21 Mar 2015
    Received this in my rubybox shortly after my visit to the hairdresser for highlights. Smells amazing, leave hair soft and looking great. Wish it was full size.
  • Bedine
    John Frieda Everlasting Blonde Shampoo - 19 Mar 2015
    This Shampoo and Conditioner combo really brings out the colour in my blonde hair.
  • Ria
    ria van der merwe - 24 Feb 2015
    i really love this product it made my hair soft and were i always washed my hair everyday with this shampoo i only needed to wash my hair 2 times a week
  • cherlene
    Amazing - 17 Feb 2015
    this is the most amazing product!makes my hair soft and shiny!luv it
  • Natalie
    Good product - 20 Jan 2015
    Moisturising and refreshing. Makes my hair feel light and fresh
  • kay-lee
    blondes have more fun ;) - 20 Jan 2015
    this is the best shampoo for blondes ive ever tried - I some times get very dry hair from all the colour and when I use this its instantly soft again
    Blissful Blonde - 13 Nov 2014
    I am not a natural blonde so i have to take care with which shampoo and conditioner is use. i have to use a conditioner to leave my hair soft as only using shampoo leeves it feeling stringy. i used this shampoo for the first time and tried it without conditioner. It leaves my hair looking amazing i look naturally blonde and my hair is not tangled or sticky. it smells amazing too.

John Frieda

Where they’ve come from

John Frieda® products are sold exclusively through Clicks Stores throughout South Africa and are available in the following types: The colour care range — Sheer Blonde® products, Brilliant Brunette® hair care; the Luxurious Volume product range, for gorgeous, full-bodied hair; the Full Repair range for more radiant and beautifully healthy-looking hair and the Frizz-Ease® range of products, to tame & smooth unruly hair.

John Frieda