Where they’ve come from
In 1947 two brothers who were working in the makeup department for major movies of the silver screen era decided that the products available to them failed miserably at creating gorgeous lashes for their leading ladies
They took it upon themselves to create false lashes that would actually stay on the eyes of the actresses, using a mixture of rubber latex glue, real hair and adding some genuine flair - thus the Eylure lash was born!
Flourishing as filmmakers in the 1950’s and 1960’s, the Aylott brothers kept growing and revolutionising their Eylure business, inventing “Lipfix” the first lipstick sealant for love scenes. They also launched the very first liquid liner in the UK, and continued expanding their lash empire.
Where they’re going
Now available worldwide, Eylure has moved with the times, relentlessly producing new and innovative products. Honing in on lashes and brows as their area of expertise, Eylure keeps their brand fresh and in demand by collaborating with the stars, such as Katy Perry and girl band Girls Aloud.