Where they’ve come from
Tired and frustrated by the awkward sharp-edged foundation sponges on the market, veteran Hollywood makeup artist Rea Ann-Silva pulled yet another trick from her sleeve by inventing the beautyblender in 2007.
An elliptical sponge that fits the contours of your face, it picks up foundation without wasting any product and delivers a flawless, airbrushed finish to any complexion.
Where they’re going
As a mother of two with over 20 years of experience in the beauty industry under her belt, Rea-Ann Silva recognizes that having a flawless beauty regime shouldn’t take hours or a second mortgage!
An easy-to-use makeup essential, beautyblender has featured in dozens of glossies worldwide, won multiple awards, and become a firm favourite among stars, including Beyonce, Blake Lively, Julianne Moore and Oprah.